IBM Software Executive Briefing Center in Rome has been entirely renovated and has significantly expanded its area. The entire project, designed by Massimo Iosa Ghini and his studio, elaborates the famous "strips" of the IBM logo in an innovative and fascinating way. Audiovisual advanced technologies have been carefully selected to provide guests, a comfortable and high value-added experience.
The new Software Executive Briefing Center in Rome is located within the same structure that hosts the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM's technology and its innovative solutions in one new and exciting atmosphere.
The IBM Software Executive Briefing Program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora.
Massimo Iosa Ghini says: “I tried to configure a place conceived as a new agora, capable of encouraging and stimulating productive discussion, in a dimension of communication that gets away from traditional parameters, making virtual interface scenarios the protagonists”.
