The flagship store of the hamburger restaurant is intended to be upbeat, family-friendly, repeatable - and memorable. Colors, materials, textures, bespoke furnishings, and lighting all combine to create a branded spatial identity that customers would remember and associate with the experience of a quality burger. Above all, the place is colorful. The zoning of the space is defined by color blocking. The area where customers order the food and the main dining area are yellow; the food pickup area and the kitchen are terra-cotta. A terra-cotta ceiling unites the front and back of these zones - which are otherwise part of a single room. A contrasting blue color designates the threshold between outside and interior, and also demarcates a special table in the bay window. The back-of-house area which includes the WCs are in blue and white at the rear. The whole is unified by a stainless steel datum line.