Opening for just 13 days, Foldaway Bookshop is a pop-up specialist bookshop created for the London Festival of Architecture 2010.
Campaign created a bespoke interior, logo and graphics for the Foldaway Bookshop. The bookshop celebrated the art form of the printed publication and created a key destination and sociable hub to welcome visitors to the festival. The walls, shelving and sales counter of the bookshop are constructed entirely from cardboard and were recycled at the end of the festival.
Inspired by the open pages of a book, sheets of cardboard 4.7m x 2.2m and 10mm thick are folded and pleated into a concertina along all four interior walls. Lengths of cardboard inserted horizontally create sturdy shelving to house a variety of publications. A fabric ribbon ‘bookmark’ beginning on the facade winds through the space.
Stocked by RIBA Bookshops, Foldaway Bookshop is a specialist architecture bookshop featuring the latest must-have high quality publications and the most coveted architecture classics. The shop also displayed book recommendations from a selection of London's practicing architects and critics which enhanced the browsing and buying experience. Projections of clips from seminal films featuring modern architecture and the city animate the space, creating a lively and sociable space to host a variety of events including book launches, signings, and talks.
