GPD Agency
Kroniki Studio: Hanna Polczynska
Product Spec Sheet

ElementBrandProduct Name
TablePEDRALI
Glass door and Glass wallsGlass System
StoolsFameg
Sofa, ArmchairMarbet Style
ChairNOTI
Linar plus, Muse
ChairsVitra.
Eames Soft Pad, Plywood Group LCW

Product Spec Sheet

GPD Agency

BIDERMANN+WIDE as Architects

GPD. Office for one of the largest advertising agencies in Poland.
In 2019 GPD, one of the largest advertising agencies in Poland has chosen us to create a headquarters design. Designing for the advertising industry is a task we undertook with great enthusiasm. 

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

The challenge: to create a space that is a platform for the exchange of ideas and collaboration between many creative people. The biggest challenge was to plan workplaces for nearly 180 people in the 1361m² space along with a number of additional functions such as: a large conference room, meeting rooms, hot desk space, cinema, kitchen, art gallery.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

Social space.
In planning the function, the building was "cut" into two halves in which two independent open spaces were designed. Each of them allows flexible division through mobile multifunctional furniture/partitions. The central axis is the entrance lobby, cinema and creative zone, places for meetings and exchange of ideas.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

The key was to plan the floor plan in such a way as to create comfortable workplaces while at the same time leaving open communication around the entire company, facilitating "accidental collisions" between employees.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

Responsible.
As a company, we strive to ensure that every project we run is the result of the most sustainable and responsible process possible.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

The project for GPD was unique for us, as it was the first time we decided to collect and analyse all the environmentally friendly solutions we had applied to the interiors upon completion.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

The first important decision was to preserve the original wooden floor located in the building and restore its shine, instead of proposing a new floor covering.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

Using the WELL building certification system as a set of good practices, we decided to provide fresh drinking tap water to staff in appropriate places. In the spirit of biophilic design, we designed numerous pots for live plants to purify the air and reduce stress for users of the space.

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

Team:
Architects: Bidermann+Wide
Head of Interior Design: Maciej Bidermann
Interior Design: Marta Fibich, Maria Urbaniak
Contractor: Creart
Furniture Dealer: Interior Group
Photographer: Kroniki Studio: Hanna Polczynska

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

Materials used:
Flooring: Industrial oak parquet, recovered from its original fit out
Internal Doors: Glass door, Purian, Glass System 
Internal Windows: Glass walls, GSW Office and GSW Office plus, Glass System
Interior lighting: Spot and linear luminaires, Spectra Lighting
Bathroom faucet: Eurosmart cosmopolitan E, Grohe 
Interior furniture:  
1.Godot sofa: Menu
2.Afteroom Lounge chair: Menu 
3. Plywood LCW: Vitra 
4.Soft Pad chair: Vitra
5.Oslo Lounge chair: Muuto 
6.AAC 121 Soft duo: Hay 
7.Arki table: Pedrali  
8.Corbu sofa: Marbet Style  
9.Kanu 3 armchiar: Marbet Style
10.Noop stools: Fameg 
11. Grace sofa: MDD 
12. Linar plus chair: Noti 

photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska
photo_credit Kroniki Studio: Hanna Polczynska
Kroniki Studio: Hanna Polczynska

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