In July 2012 the refurbished Hamer Hall opened its doors, with a new concert hall, redesigned atrium space, and world class facilities throughout. The updated building once again sits comfortably amongst Melbourne’s iconic arts precinct, and now links St Kilda Road with Southbank.

ID/Lab were selected to develop the wayfinding strategy and design for this landmark building, and to collaborate with project alliance of the Arts Centre, Major Projects Victoria, Ashton Raggart McDougall, and Baulderstone to deliver an integrated design solution which enhances the user experience across the site.

This creative and informed response to the Hamer Hall project, has resulted in the successful delivery of complex information in a clear and effective manner.

Due to the diversity and contrasting nature of areas, the requirement to create a seamless experience for people as they moved through the site was made more complex.

ID/Lab collaborated closely with the project alliance of the Arts Centre , Major Projects Victoria and ARM to develop an effective wayfinding strategy and innovative design elements for this iconic building.

Greater legibility whilst implementing complementary design elements has resulted in improved user experience throughout the facility.