Following the commercial success of the Hoff Flagship Store in Madrid, the brand is now committed to expanding its retail presence across the country.
The inspiration and approach remain unchanged: to conceptualise a space beyond a traditional trainer retail environment, and Hoff's commitment to the purity, clean lines and simple geometries of its products.
The result, on the other hand, wants to adapt to the spaces and surprise in each location by opting for new forms of display and materials adapted to the context.
The architecture, open to the outside space, aims to build an oasis in the city with a very intimate and relaxed atmosphere, in contrast with the urban and colourful image of the products.
The display solutions elevate the trainers to a higher formal status, presenting the products as unique pieces. Likewise, the diversity of materials emphasises solid solutions for a smooth balance between architecture and exhibits.
