“I’M BRIAN” is a store of about 55 mq located in Corso Umberto I in Naples (NA). The work was devised and completed in 2019. The store is part of shop chain diffused throughout the Campania region and in the process of expansion. The main goal was to give the brand a new image that was capable of making the famous Neapolitan brand identifiable and competitive on a national level. The store’s design is featured by clean and polished lines in addition to a scrupulous study on the play of light, the intersection of the various elements and the combination of materials.

The prevalent material is the resin that has been used for the floor, for the platforms, for the counter-walls and false ceiling and which gives at the same time prominence to the display elements made of black iron. Another distinctive material are the large slabs used as coatings for both display counters and the dressing rooms. All the materials contribute to give back a coherent and distinctive environment that at the same time allows the products to became the absolute protagonist of the whole exhibition space.

Material Used :
1. Coatings: Porcelain Stoneware, Slabs, ARIOSTEA