Ioasys specializes in creating digital experiences — and decided to bring that same mindset into the physical world. When the company moved into the penthouse of a building in São Paulo, Pitá Arquitetura was invited to design a vibrant space, filled with stories and ready to welcome clients, suppliers, and partners as a true hub for connection.
Our idea was to create environments that spark curiosity: a café, bar, meeting rooms, training areas, auditorium… each inspired by films, books, or works of art, yet without being literal — everything designed to evoke a sense of discovery. The reception, for example, functions as a subway station check-in. The restaurant immerses visitors in the delicate world of Amélie. The bar plays with the impossible perspectives of Escher. Meanwhile, the auditorium is structured around scaffolding that symbolizes the construction of knowledge, connected to a golden slide inspired by the Yellow Brick Road.
Each meeting room opens the door to a new narrative: from Alice in Wonderland to The Garden of Earthly Delights, from Midnight in Paris to The Jungle Book.
The result is an office designed not for solitary work, but for encounters, exchanges, and genuine connections. A space that understands focus can happen anywhere, but that building a community is a privilege reserved for those willing to go beyond.
