JOYCE Beauty

JOYCE Beauty

Architect
AIM ARCHITECTURE
Location
Shanghai, China | View Map
Project Year
2021
Category
Shops
Wen Studio

JOYCE Beauty

AIM ARCHITECTURE as Architects

A well-established brand in the fashion world and now a pioneer in the beauty industry, the new Joyce beauty store aims to connect its legacy with a visionary and well-curated voice.

photo_credit Wen Studio
Wen Studio

Taking an architectural approach to its interior, the space is carved out of a white stone mass, creating a continuous curved surface. It opens a route for exploration that carefully unveils its natural beauty and exposes multiple layers of an intricate inner organic world.

photo_credit Wen Studio
Wen Studio

One of the main features, a powerful brass sculpture, is the first step on the customer’s journey. This golden egg offers a unique display setting as if it were a treasure trove hiding precious goods inside.

photo_credit Wen Studio
Wen Studio

The fluidity of the curved space softens the harshness of the materials chosen; the route is authoritative but intimate and warm, guiding the customer’s own path through a showcase of carefully displayed items.

photo_credit Wen Studio
Wen Studio

The red stone, natural and honest, add depth to the overall space. The richness of the material and unique scenes in which the products are displayed, reflect the brand’s own journey of exploration.

photo_credit Wen Studio
Wen Studio

The use of round and powerful display objects, adds another layer to the spatial experience. Carefully illuminated water basins built with raw white cement and the red stone, combined with brass lighting and mirrored display structures, add a delicate complexity to the overall well-balanced composition.

photo_credit Wen Studio
Wen Studio
photo_credit Wen Studio
Wen Studio
photo_credit Wen Studio
Wen Studio
Caption
Caption

Material Used :
1. Lighting: 
Viabizzuno Vb6.619.29.30.dim+t4.212-2
Ensorg Lighting Solutions(Shanghai)Co., Ltd.

2. Textiles: Shanghai Jiebo Textile Co., Ltd.

Project Credits
Photographers
Product Spec Sheet

ElementBrand
Lighting Viabizzuno
Product Spec Sheet
Lighting
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