JUMP SHOWROOM

JUMP SHOWROOM-AYHAN GUNERI ARCHITECTS

Ayhan Güneri Architects as Interior Architects

Today’s increasing competition environment pushes the companies to be more creative in order to be distinguished and to draw away from their rivals. New marketing techniques, striking advertisements and generous promotions are all the steps taken for “keeping one step ahead”. In this context, the traditional showroom understanding has been experiencing significant changes. Designers exhibit all their skills in the showrooms in which the most creative ideas and the latest technologies are used. Jump Showroom is one of the last rings of the showroom chains where creative ideas abound. Located in the first floor of a building of 620m2, the showroom contains four showrooms, a lounge and a café serving in these locations. Corian is used in the production of the showcases presenting the products exhibited in the showrooms and standing as if fused with each other and having a facet towards the lounge, thereby creating a jointless solid surface. Branch training shoes are exhibited in the first showroom of the jump showroom complex. It is prepared with a mode expressing the manufacture methods such as the dynamic form of the training shoes, high injection technologies used in the production phase, and so forth. It is equipped with SMD LED, one of the high technology products, is endeavored to reflect the dynamism of the training shoes (as object) becoming a source of inspiration with specially designed graphic design backgrounds and motion offered by these systems. On the floor covering, sequential code of self leveling epoxy, there are dynamic catchword which surrounds all sides such as dynamic training shoes. Corian furniture, inject printing backgrounds, etc are among other materials featuring themselves.

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