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L’écho
Joe Kramm

L’écho

What was the brief?
For this year's NY Design Week, Jouffre hosted the "Résonance Oui Design!" kick-off event in collaboration with Par Excellence and Villa Albertine. This event provided the perfect platform to showcase our initiative to transition the upholstery craft to healthier materials. It was also an opportunity to boldly express our collective voice and vision.

Every day, we bring our clients' dreams and visions to life through our savoir-faire. However, this exhibition allowed us to start with a blank slate, telling our own story and playing with aesthetics in our own world. The ambition at the core of this scenography was to combine our commitment to sustainable materials with the freedom to explore and innovate.

photo_credit Joe Kramm
Joe Kramm
photo_credit Joe Kramm
Joe Kramm

What were the key challenges?
The main challenge in addressing sustainability is that natural materials aren't inherently better than synthetic ones. Each material choice required a conscientious decision to prioritize either circularity, allowing for recycling and upcycling, or naturalism, emphasizing renewable resources. This ongoing dialogue requires analytical thinking to avoid superficial green-washing and ensure genuine sustainability. Balancing these priorities while ensuring high-quality, sustainable outcomes was a complex task.

photo_credit Joe Kramm
Joe Kramm
photo_credit Joe Kramm
Joe Kramm

What materials did you choose and why?
We chose innovative materials from Enkev, a Dutch company known for producing biodegradable and recyclable materials. We integrated their renewable coconut fibers and horsehair, rubberized with natural latex or quilted to hemp burlap, for the interiors of our upholstered pieces. Externally, we used rich woods like wenge, white oak, teak, and walnut, along with luxurious fabrics made from flax, cotton, wool, and raffia. Our goal was to create a timeless material palette that highlights natural beauty and artisanal quality in every detail.

photo_credit Joe Kramm
Joe Kramm
photo_credit Joe Kramm
Joe Kramm

Team:
Architect: Jouffre
Collaborators: Jouffre Design Studio, Par Excellence, Atelier Lebuisson, Studio Giancarlo Valle, RRP
Photo credits: Joe Kramm 

photo_credit Joe Kramm
Joe Kramm
photo_credit Joe Kramm
Joe Kramm

Material Used:
L’écho: Showroom
1. Sofa: Cage Sofa; Studio Giancarlo Valle
2. Sofa fabric: Castoro Alpaca fur; Sedallo
3. Armchairs: Henge Club Chairs; RRP x Jouffre
4. Armchair fabric: Islanda chenille fabric; Chapas Textiles
5. Lounge Chair: Echo Chair; Taylor Scott Ross, Jouffre
6. Lounge Chair fabric: Sophia Rose fabric; rruka
7. Embroidered Wall Panels: L’écho Triptych; Atelier Lebuisson
8. Embroidered Wall Panel fabric: Laurito fabric; Sedallo
9. Embroidered Armchair: “Cybele Dance” Rome Chair; Combray Design
10. Embroidered Armchair fabric: Skye, Aria, and Silk Mohair Velvet fabrics; Rogers & Goffigon
11. Drapery: Tied Pleats; Edward Meade, Jouffre
12. Drapery fabric: Certosino velvet, Sedallo
13. Drapery holdbacks: Somersault Holdback; Samuel & Sons
14. Curtains: Warp Sheers; Edward Meade, Jouffre
15. Curtain fabrics: Meltemi linen sheer fabric; Rogers & Goffigon
16. Shades: Warp Sheers; Edward Meade, Jouffre
17. Shades fabrics: Montana silk and wool sheer fabric; Chapas Textiles
18. Coffee Table: Pina Coffee Table; Gregory Beson
19. Side Table: Caverna Table; Rich King Sison, Jouffre
20. Side Tables: Plank Side Tables; Bowen Liu
21. Floor Lamp: Kansas Lamp; Luke Malaney
22. Sconces: Dormus Sconce; Studio Luddite
23. Table Lamp: Stagg Lamp; Studio Luddite
24. Sculptures: Monoliths and Vessels; Drew Hart
25. Vases: “Reflection I” & “Reflection II”; Adriana Castro x Corina Durrego
26. Sculptures: “PYGG” & “PYGG 02”; Martin Espinosa
27. Textile Work: Blue Time; Kimberly English
28. Shelf: Lison Shelf; Atelier Saint Jacques and Atelier Lison de Caunes, Par Excellence
29. Ceiling Pendant: Poinciana Pendant; Delisle, Par Excellence
30. Area Rug: Lewitt Carpet; Manufacture de Tapis de Bourgogne, Par Excellence
31. Fixtures: Switches and Outlets; Meljac, Par Excellence

L’écho: Dreamscape
1. Bed: Echo Bed; Nikki Bregman, Jouffre
2. Bed fabric: Musica fabric from Sedallo
3. Nightstands: Pockets; Luke Malaney
4. Sconces and Ceiling Light: Adler Collection; Studio Luddite
5. Armchair: Easy Chair; Fritz Hansen
6. Armchair fabric: Fe Karoo fabric; Toyinne Sellers
7. Floor Lamp: Pearlyna Floor Lamp; Jenna Graziano
8. Photographs: “Hesitant” & “Laced”; Augusto Silva Alliegro
9. Textile Works: “Dominion” & “Denim Studies”; Kimberly English
10. Sculptures: “Rondo Hammered” & “Rondo SM”; Martin Espinosa
11. Wall Upholstery fabric: Velvet; Dedar

L’écho: Iconique
1. Sofa: Oeuf Sofa; Maison Royère
2. Armchair: Polar Bear; Maison Royère
3. Coffee Table: Croisillon Coffee Table; Maison Royère
4. Side Table: Asymmetrical Stool; Aamir Khandwala
5. Table Lamp: Brasilia LP; Ozone, Par Excellence
6. Artworks: Move Collection; Hein Studio
7. Vintage Furniture: Lounge Chair; René Gabriel, Audeamus Project, Jouffre
8. Vintage Furniture: Cubic Chair; Olivier Mourgue, Audeamus Project, Jouffre
9. Vintage Furniture: H269 Armchair; Jindřich Halabala, Audeamus Project, Jouffre
10. Vintage Furniture: Costela Chair; Carlo Hauner and Martin Eisler, Audeamus Project, Jouffre
11. Vintage Furniture: Mushroom Lounge Chair; Pierre Paulin, Audeamus Project, Jouffre
12. Vintage Furniture: Oak Dining Chairs; Guillerme & Chambron, Audeamus Project, Jouffre

photo_credit Joe Kramm
Joe Kramm

Project credits

Manufacturers
Designers
Consultants
Photographers

Product spec sheet

Manufacturers
Caverna Table Echo Bed H269 Armchair Costela Chair Mushroom Lounge Chai... Oak Dining Chairs by Jouffre
Embroidered Armchair fabric
Skye Aria Silk Mohair Velvet f... Meltemi linen sheer... by Rogers & Goffigon
Sofa fabric, Embroidered Wall Panel fabric
Castoro Alpaca fur Laurito fabric Certosino velvet Musica fabric by SEDALLO
Furniture
Oeuf Sofa Polar Bear Croisillon Coffee Ta... by Maison Royère
Sconces, Table Lamp
Dormus Sconce Stagg Lamp Adler Collection by Studio Luddite
Manufacturers
PYGG bank Rondo Hammered by Martinbaldo

Project data

Project Year
2024
Category
Exhibitions
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