lx flagship store

lx flagship store
choi yongjoon

A New Spatial Experience for LX Z:IN

LX Z:IN Square is a showroom designed to transform the experience of exploring interior materials and products into a more intuitive and engaging spatial journey. Rather than presenting individual products as isolated displays, OFTN Studio focused on creating an environment where materials, objects, and spaces could be experienced through their relationships with one another.

photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon

Each area is composed with its own spatial character while remaining connected as part of a continuous journey. Through carefully considered materials, proportions, lighting, and display elements, the showroom allows visitors to experience the possibilities of LX Z:IN products within a cohesive architectural context.

photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon
photo_credit choi yongjoon
choi yongjoon
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