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Melbourne Flower Merchant

Melbourne Flower Merchant
Dan Hocking

Melbourne Flower Merchant

When Melbourne Flower Merchant moved into the ground floor of a prominent corner position in the heart of the CBD, they needed their new home to serve as both a working florist and an event space. Our brief was to transform this blank canvas of high ceilings, awkward proportions and prominent concrete columns into a multifunctional space that supported two very different sides to the business – bustling flower market by day, dramatic floral-themed event space by night.

photo_credit Dan Hocking
Dan Hocking

We celebrated the height of the space and its raw concrete aesthetic by activating the upper half of the room with full-height shelves and lighting displays and introducing rich tones of navy and gold. A monumental concrete counter serves as an anchor for the space, and brass fittings, moody wallpaper and pendant lighting transform functional areas and under-utilised corners.

photo_credit Dan Hocking
Dan Hocking

The aesthetic outcome was one of understated elegance that allowed the client’s floral displays to take centre stage whether functioning as a florist or a dramatic events space.

photo_credit Dan Hocking
Dan Hocking
photo_credit Dan Hocking
Dan Hocking
photo_credit Dan Hocking
Dan Hocking
photo_credit Dan Hocking
Dan Hocking

Material Used :
Materials uses were solid brass, monolithic concrete statements joinery pieces with brass fixtures and fittings along with some key dulux textured feature paints

Project credits

Architects
Photographers

Product spec sheet

Textured feature paints

Project data

Project Year
2019
Category
Shops
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