Nespresso, already recognized for its presence at Shopping Iguatemi, is pleased to announce the opening of its new boutique. This iconic shopping center, inaugurated in 1966, is not only the oldest in Brazil but also a significant landmark in São Paulo. Representing sophistication, culture, and the forefront of retail, Iguatemi is a reference destination for both locals and tourists.
With the opening of this boutique in one of the busiest and strategic corridors of the mall, Nespresso reaffirms its commitment to providing an exceptional shopping experience in an environment permeated with sophistication and innovation, offering more comfort for Boutique consumers. We, at LP+A, feel great satisfaction to be part of the history of the brand that is a reference in the coffee segment.
The enduring collaboration between LP+A and Nespresso has provided us with a profound understanding of the brand's international guidelines. This guide determines the essence of the materials and color palette used in projects, highlighting standard warm tones - brown, gold, and two wood nuances. Together, these elements evoke a sense of elegance and warmth. The visual design combines the prestige of wood with the shine of lacquer, and the vibrancy of colors comes from Nespresso's own products.
Soapstone and lush vegetation incorporated into the project are key details that harmonize the Boutique with the Iguatemi environment, while solidifying the brand's identity.
At the heart of this space, the sales area has been meticulously designed to immerse the customer in the Nespresso experience. With specific areas for tasting, the project reflects Nespresso's excellence in every detail, both in products and service.
