Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026

Omotesando Fashion Museum - Static Shuffle

Fashion Museum in Omotesando is a unique space for engaging with the city, the building and fashion. Unlike typical museum that structures its exhibitions in a static environment where the users ciruculatet within in a linear way, Fashion Museum reverses that notion, where it allows the exhibitions and the users to circulate and interact with each other. This dynamic structure of Fashion Museum allows infinite possibilities of navigating the space in a non-linear format. While the museum also can allow a typical linear organization to understand the history of fashion in chronological order, the unique building feature of mobile platforms allows for various adjacencies of exhibition spaces. This way, one exhibition floor can contain, as an example, artifacts from 50s, 70s, 90s and 2010s. Even though the content of exhibition may not change in each platform space, the vertical motions of platforms bring a new concept of exhibition where each visitor will have a unique confrontation of fashion history.

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