Piercy&Company’s office to residential conversion of Oxford House at 70-88 Oxford Street for Land Securities has received a planning consent from Westminster City Council. Piercy&Company’s design remodels the 1960’s commercial building into 89 apartments and double height retail spaces.
The scheme retains a significant part of the internal structure of the existing commercial building. However, the appearance and function of the building would be completely transformed with a new articulated façade, double height retail frontage and high end apartments.
The façade responds to the vibrant and varied architectural context of Oxford Street, with a folded design inspired by traditional bay windows, bringing depth, shadow and articulation to the previously very flat surface. The bays provide views east and west along Oxford Street, creating a finely textured façade and conveying building’s change from commercial to residential space.
The internal space of all apartments will exceed the requirements of the Mayor of London’s Housing Design Standards. A mixture of studio, one, two, three and four bedroom apartments on the 2nd to 9th floors of the building will be accessed by a new entrance on Newman Street, allowing for a continuous double height retail frontage on Oxford Street itself.
A significant number of apartments will enjoy external terraces, and a large communal landscaped space will be located above the residential car park at the rear of the building.
This residential development is one of several landmark schemes by leading UK architects which are together contributing to the regeneration of the east end of Oxford Street.
Colette O’Shea, Head of Development, Land Securities London Portfolio said: “Piercy&Company’s elegant folded façade reflects the quality of the new apartments and greatly improved retail space. Their extension and remodeling of this tired 1960’s office building is a sophisticated addition to the on-going regeneration of East Oxford Street.”
Stuart Piercy, Director, Piercy&Company said: “This is Piercy&Company’s largest West End project to date. We have worked closely with Land Securities to give the project the same sense of refinement and theatre as the grander West End buildings.”
