PFB Pop up store

PFB Pop up store

Architect
HRBT
Location
Mexico City, CDMX, Mexico
Project Year
2020
Category
Shops

A bicycle Pop-Up store in Mexico City inspired on science fiction to reflect the power and energy of cyclism

HRBT as Architects

People for Bikes is a company that goes beyond supplying cycling products, they create a great cycling experience and their motto is "We sell quality of life". Created and managed by expert cyclists, and their vision is based on real experiences. 

The Polanco Pop-Up store is an ephemeral pavilion which will last only 3 weeks, with a very short time to convey the brand ideals, generating a need to make a bold statement to transmit speed, energy and power, all elements of their e-bike line of bicycles.

The concept of the store was based on a Tron-like feel, a black space enveloped with light, recreating the grid within a limitless expanse, making a 40 sqm space feel much larger.

The material selection is simple, black steel, mirrors and light as our raw material, the e-bikes have a protagonic role by hanging in space. 

The design is centered on the customer to experience a futuristic and innovative concept where time and space is not limited.

Project Credits
Architects
Product Spec Sheet

ElementBrand
LIGHTING DESIGNILWT
Product Spec Sheet
LIGHTING DESIGN
by ILWT
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