The design for the North Building extension of P&G BJIC evolves seamlessly from the existing narrative, preserving the core concept and look & feel to ensure a cohesive and immersive spatial experience. Materiality, spatial planning, and the overall user journey have been thoughtfully aligned to create continuity with the existing architecture while introducing a fresh perspective.
The concept celebrates the raw material characteristics, expressing a strong sense of place and narrating the evolving story of Beijing where heritage architecture meets contemporary urban development. Through the layering of textures, tones, and finishes, the design draws inspiration from the city's transformation, bridging its rich cultural past with its modern identity.
Given the constraint of low ceiling heights in the existing structure, reflective ceiling panels were introduced as a strategic design element to visually elevate the space. This approach enhances the perceived volume, creating a sense of airiness and openness while maintaining functional integrity and visual coherence.
Lantern Hall
A highly flexible multi-purpose space designed to adapt with ease. Four interconnected studios with operable partitions allow the space to scale for larger seminars, collaborative workshops, or high-impact product launch events, reinforcing the space’s dual function as a workplace and event venue.
VIVA Center
An innovation hub that showcases P&G’s cutting-edge research across various technologies. At its core is the Museum of Senses—a multisensory experience center where visitors can interact with exhibits that engage all five senses, blurring the line between science and storytelling.
eHome
A research-driven environment tailored to study user behavior and emotional response to P&G products. Through the use of integrated sensors and smart cameras, the space captures real-time data on consumer engagement—especially in relation to packaging design—informing future market strategies and product development.
4.6 Zone
An agile work setting designed to support evolving workstyles and dynamic team interactions. With a curated mix of modular and ergonomic furniture, this zone fosters collaboration, supports focused work, and encourages creativity—delivering a workplace that’s as adaptable as its users.
