Our vision for the Radheshyam pharmacy, located in the Himatnagar town, was of a space that customers would feel positive about spending time in. In majority of pharmacies the interaction is often impersonal and the environment is in most cases very stereotypical, from material to lighting and so on.
In most cases people would rather be out as fast as possible. The design is centred around three island counters that customers can freely circulate around, standing next to the pharmacist if they wish. We started off from a free-flow idea, Basically everybody can walk where he or she wants.
Materials were a primal consideration in the design. Noting that white, with its clinical connotations, was the usual choice for pharmacies, the design team chose colours and materials that were warm and homely, but also related to good health.
