Unexpansive but well-fitting clothes present both of comfortableness and happiness. READY2WEAR desires to provide well-made clothes, so it sticks to reasonable price and high quality for fashion, and suggests uncommon sensitive style through the brand’s own design and production. While having a meeting with client, we brought the word ‘Casa calmoso’ which has the meaning of “tranquil and calm house.” The space of READY2WEAR started with this sense of the word.
To imbue this concept word, we thought that READY2WEAR’s style and directionality looked very similar to Rumanian sculptor Constantin Brancusi’s artworks. Constantin Brancusi is known for his artworks to simplify and abstract shapes. We paid attention to a work to strengthen the expressive power of each pure material and to infuse its own vitality, through the contrast of materials in the abstracting process.
READY2WEAR needed a service space, intended as a showroom that create curatorial area by interacting with their customer. Since the first and the second floor have slightly different functions, we tried to induce more calming atmosphere on the second floor. Some spatial elements are harmonized and maximize the mood. - curved-line ceiling, indirect lighting fixture rather than use of direct lighting, rough material which has natural texture, and furniture made from those form and material.
One of the space concepts of READY2WEAR’s showroom is the contrast between materials. While entering the second-floor showroom through the entrance, visitors feel the contrast of façade formed by the fine-painted wall and the rough-stone wall for display space. This stone wall as a main character could express a message of this space in order to attract eyes, by centralizing for premium clothes of READY2WEAR.
Moreover, when you touch the middle of the ceiling, the ceiling line is pretty low than it looks. It is because we design the curved-line ceiling to compensate the defect of low-ceiling. The elaborate curved line which embrace the indirect lighting at the edge of the line creates an illusion of space to expand.
We intended to deliver a message about this brand’s image of unique and high quality, by expressing the concept about materials and their properties appropriately in the space and by interpreting the abstract shapes and the contrast between materials intuitively. These spatial elements are now unified as the entire mood of the new space for showroom ‘READY2WEAR.’ We hope this space can bring a sense of tranquil and calm house for our clients and customer.
