Rosa Chá is one of the most famous Brazilian beach fashion companies. When we were hired the main need was to create a store where could be exposed casual wear and lingerie as well. We decided to create a store with three distinct ambiances for exposure of each “family” of products. The color that "drives" the project is “skin”, but the materials are distinct; using mainly concrete and acrylic painting for swimwear, craft paper (ceiling, floor and wall) for casual wear and there (floor) acrylic paint for lingerie.