2018 NYCxDESIGN winner Royal Orthodontics is bold without sacrificing function.

Jamie Royal wanted a fresh look for her orthodontic practice, moving from  the Upper East Side of Manhattan to the East 20s. She reached out to Float Studio with a  proposition that was a little unusual for them: a whole brand refresh, including logo, exterior and  signage, on top of an interior gut renovation of the space. 

There are cues that make the space identifiable as a doctor’s office: a reception desk, a  consultation room, examination bays. But the desk is custom made out of pink and green  speckled terrazzo; the consultation room is kept private with oak slats that are referenced  throughout the space by the oak veneered cabinetry; the bays are bright but mature, with  functional light that manages to be decorative and friendly, a departure from the usual garish  fluorescents. 

These bold elements contrast with the concrete-looking flooring, which allows for a clean look  that has little to do with the uninspiring carpeting usually found in waiting rooms. What’s  fashioned is a new way to look at a doctor’s office - one that’s welcoming and pleasant, not one  that give them nothing to do but think of how slow time is passing or dread upcoming  procedures.

Materials used:

1. Terrazo reception desk