The objective with this project was to inject new life into the SABA landscape. This was achieved by reflecting on the strong heritage of the label and creating a representative of that long standing heritage in its 3d form. Characteristic of SABA and its divisions, the retail experience is broken up into a series of spaces within spaces that all had a unique offer. This internal glazing created a somewhat department store feel, a sense of the experience unfolding as the consumer made their way through the retail experience. The pared back palette of architectural steel, glass, concrete, natural timber & linen assist to create a very modern insertion and a calm back drop to the garments within.

Interior Design Awards

Brief concept site restraints materiality budget collaborations

The objective with this project was to inject new life into the SABA landscape. This was achieved by reflecting on the strong heritage of the label and creating a representative of that long standing heritage in its 3d form. Characteristic of SABA and its divisions, the retail experience is broken up into a series of spaces within spaces that all had a unique offer. This internal glazing created a somewhat department store feel, a sense of the experience unfolding as the consumer made their way through the retail experience. The pared back palette of architectural steel, glass, concrete, natural timber &linen assist to create a very modern insertion and a calm back drop to the garments within.

Why is it an example of innovative and excellent interior design practice?

In an unstable retail environment, where online shopping prevails, retailers need to provide an exceptional experience to lure the consumer back to the physical shopping experience. Through clever design solutions and an interactive approach to merchandising and clothes, this project redefines the contemporary retail experience and excellence in Interior design practice.