Rather than being concerned with achieving a certain aesthetic, the creative process behind the new space for the ‘Shedia’ street magazine was instead focused on its ability to serve as a fascinating socio-cultural catalyst. From the very beginning, this pro-bono project was driven by a powerful concept; that of creating an intellectual and multisensory spatial experience. An interplay of forms, materials and light redefine the experiential condition in an attempt to express its poetic potential. At the same time, it provides a series of semio logical signs that inform one’s perception and understanding of space. Behind this design concept lies an intent to reclaim a place where one is free to remember, contemplate, act and fight – a place for becoming.