Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
SHOWROOM PEIRANO
Federico Kulekdjian

SHOWROOM PEIRANO

The project is conceived from a fundamental premise: to transform the display of faucets into a spatial experience that goes beyond its commercial condition, proposing a more contemplative relationship with the product. The intervention moves away from conventional showroom logics to create an environment in which architecture, materiality, and lighting support a slower and more attentive perception.
The design is organized around a palette of warm, neutral tones that unifies the space and reinforces a calm and immersive atmosphere. Curved geometries play a central role, shaping both architectural elements and display structures, generating visual continuity and a fluid spatial sequence. This formal strategy softens boundaries, avoids abrupt transitions, and naturally guides visitors through the space.

photo_credit Federico Kulekdjian
Federico Kulekdjian
photo_credit Federico Kulekdjian
Federico Kulekdjian

A sculptural central element acts as the main organizational axis of the project. Its organic form articulates the different faucet collections and allows the products to be experienced from multiple viewpoints, encouraging a comprehensive and dynamic reading. Carefully integrated accent lighting accompanies this experience, highlighting shapes, reflections, and finishes without disrupting the overall homogeneity of the environment.

photo_credit Federico Kulekdjian
Federico Kulekdjian
photo_credit Federico Kulekdjian
Federico Kulekdjian

Along the perimeter, faucets are displayed on curved surfaces that extend the formal language of the space. The repetition of these elements establishes rhythm and order, while the contrast between the polished finishes of the products and the rough textures of walls and vertical planes enhances the presence of each piece.

The project creates an exhibition framework in which each faucet acquires a central role, integrated into an environment that emphasizes form, materiality, and detail. Rather than acting as a neutral container, the architecture becomes a restrained and precise support that enhances the perception of the object and redefines the experience of display.

photo_credit Federico Kulekdjian
Federico Kulekdjian
photo_credit Federico Kulekdjian
Federico Kulekdjian

Team:

Architects: Grizzo Studio; Rocío Martínez Serra

Photographer: Federico Kulekdjian

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Project credits

Architects
Photographers

Project data

Project Year
2025
Category
Showrooms
Building Area
145 m2
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