SIDANDA FLAG STORE

SIDANDA FLAG STORE

Architect
JIANGJIE DESIGN
Location
South 6th Road, Xiaoshan District, Hangzhou, Zhejiang, China | View Map
Project Year
2021
Category
Shops
WEN STUDIO

SIDANDA FLAG STORE

JIANGJIE DESIGN as Architects

Architecture has its own field, and it has a material connection with real life. I don't think architecture is a kind of information or symbol. First of all, it is the container and background of life, which sensitively accommodates the rhythm of footsteps on the floor and the focus of work. as well as contains the silence of sleep. "

-- Zumtor

photo_credit WEN STUDIO
WEN STUDIO

We respect the design of essence, truth and nature, which is confident but not deliberately, and not sentimental when we talk. The performance of the design shall be the result of construction, the response to the site and the poetic expression of materials.

photo_credit WEN STUDIO
WEN STUDIO

Every design language is consistent with the product narrative, which is minimalism and "realism". Our task has shifted from optimizing the so-called "empirical", "non-essential" and "dispensable" of conventional experiences to maintaining neutrality, simplifying design, eliminating impurities and stereotypes to shape the space style.

photo_credit WEN STUDIO
WEN STUDIO

SIDANDA is a brand focused on high-end velvet bed products and advocating for sleep environment. They have built the most popular online brands with an attitude and a determination to define the future. In the process of offline exploration, designers hope not only to continue their consistent value proposition, but also to focus on the future, to expand the resounding space concept and higher brand value, and to establish a unique image in the hearts of the public.

photo_credit WEN STUDIO
WEN STUDIO

Flow/Spaceforpeople

Designers connect all the design inspiration with "human understanding" as the core to create a unique tour line. Customers’ understanding of the product will start from "the birth of a velvet", to understandof a pillow, a quilt, to all the SKU from shallow to deep. With the gradual deepening of the understanding, the customers move to the experiencing area, to imagine the product in the minimalist background, and complete the personalized creation in the "space that can be added".

photo_credit WEN STUDIO
WEN STUDIO

Focus/ Space for Products

With regard to the display of the product, the designer hopes to focus on the product itself, using concise materials to fully convey the core characteristics of the product-soft and warm. So the designer uses a simple geometric shape to form an open large-scale booth, which not only highlights the softness of the products in the comparison, but also creates a platform suitable for large-scale products such as quilts.

photo_credit WEN STUDIO
WEN STUDIO

In order to create the unique gentle serenity of sleep, dark color is chosen for the booth, and the material of the whole background space is warm white micro-cement. We can get this imagination in the space: in the fourth space, the soft pillow floats on the continuous open dark blue horizontal plane, that is comfortable and beautiful.

photo_credit WEN STUDIO
WEN STUDIO

Pitching/ Space for Space

The transformation between space and space is relaxed and rhythmic. In the spatial organization, it takes into account both the openness of the public space and the sense of privacy of the experience area: the design implies the change of function by adjusting the height of the ground, the size of the scale and the intensity of light. The building blocks that run through the whole time make each area communicate with each other, where there is no absolute independence, only relative correlation.

photo_credit WEN STUDIO
WEN STUDIO

In this pure space of inward exploration, we do not need others to set up a life scenario, but to dissolve ourselves into a gentle and leisure environment of inaction, gradually liberating the "possibilities" that are trapped. Hope that designers and users in this process, "let the concept survive the capture of the form, let the form gain real freedom".

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