The concept of the design is the dichotomy mind/body.It asks the question: Where does consciousness end?Is our mind simply our brains, like a control center ofthe head governing a “robotic” body? Consciousnessobviously permeates our whole body - we can feel atingling in our toes when walking barefoot throughfreshly cut grass. We can smell a cup of coffee whenthe aroma reaches the smell-receptors in our noses. Wecan perhaps even sense what mood a friend is in on aparticularly rainy day. All this information, we imagine,is processed somewhere in the brain.

But what if our brain would not be the center ofour consciousness? Imagine a less brain-obsessed formof consciousness, were each and every part of the bodywould be equally awake. Imagine if your fingers wouldtake on their own life - detaching from your hand andsquiggling away to see the world.

My design takes inspiration from street art, which youwould perhaps expect to see in such a setting, as well asfrom the primitivist paintings of Jean-Michel Basquiatand the hippie-aesthetics of artist and architect FriedensreichHundertwasser.

The design is informed also by the techniquewith which it was accomplished, namely, paintingwith ink. The thick strokes accomplished, in my opinion,quite a child-like but at the same time very livelyand likeable aesthetic. As an extra bonus, such a blackmedium is very easily converted to the vector formatwhich is also part of the reason which I enbarked on theexperiment.

I also thought of the fact that the setting of thedesign is a factory wall - perhaps an environment usuallythough of as colorless and dull. I therefore felt theurge to use bright, lively colors. And orange, by the way,is my favourite color.