Steiner Flughafebeck is a traditional Swiss bakery that has successfully built up a large clientele in its eleven branches for over 90 years. At Zurich Airport, the company has been creating products since 1976 that continue to delight a broad public to this day. Pfeffermint challenged the task of developing a user experience and design concept in order to be able to stand up to the growing competition at the airport. The sales space was supplemented by a consumption zone to create a café ambience. The dark colour of the walls perfectly emphasises the naturalness of the baked goods. Together with the ash wood, which as a material runs through the entire space and, as a room-high shelf, acts as a powerful brand identity feature itself. This fresh, urban and at the same time authentic atmosphere allows to stage the baking craft in a superb way. Thanks to the installation of a pop-up during the extremely short construction period, sales were able to continue seamlessly without any major loss of turnover.
