项目位于内蒙古巴彦淖尔，是内蒙古高端瓜子品牌三胖蛋的全新办公总部。基于品牌全面升级，立品从品牌体验出发，负责空间中企业形象、产品展示、品牌发布、灵活办公等需求的场景设计 。
Leaping Creative was invited to design a new headquarters including the next generation of their retail store for Sunboy, a leading and premium melon seed brand from Inner Mongolia.
日照充足的北纬41°种植黄金纬度带，造就了三胖蛋产品的天然优势，立品提取“阳光葵田”为灵感概念，结合内蒙古草原的独特文化，抽象化转移后应用到空间的设计语言中 ，通过对材料语言和空间形态的精简，打造独特品牌印记和文化体验的复合型空间。
The brand is located at the golden latitude belt at 41° North, where sunlight is abundant. Drawing inspiration from "sunny sunflower fields," Leaping Creative has integrated the unique culture of the Inner Mongolian grasslands into the interior design language. With minimal selection of materials, they have created a multifaceted space that embodies both the brand's identity and a rich cultural experience.
总部首层
总部首层集商务接待、服务引导、休闲等功能于一体，分别对应大堂、天井走廊和阅读区三大空间。大堂是访客对品牌首印象的“体验点”， 立足品牌核心，结合巴彦淖尔日照充足的特点，立品以阳光、品质、活力三个关键词定调该区域的空间感受。大堂落地窗最大程度引入自然光线，与代表葵田的浅黄色系墙面、天花相映衬，呈现出温暖通透且明亮开阔的空间氛围。
The ground floor integrates business reception, service guidance, and leisure functions, corresponding to three major spaces: the lobby, the patio corridor, and the reading area. The lobby serves as the "experience point" for visitors' first impressions of the brand, focusing on the brand's core values and combining the characteristic abundance of sunlight in Bayannur inner Mongolia. LeapingCreative has set the spatial atmosphere of this area with three key words: sunlight, quality, and vitality. The lobby's floor-to-ceiling windows maximize the introduction of natural light, complementing the light yellow walls and ceiling that represent the sunflower fields, creating a warm, transparent, and bright spatial ambiance.
大堂基础形体由块面组合切割而成，前台提取代表瓜子形态的半圆弧线嵌合，以波浪板作为墙面主体材料。设计师将品牌Monogram运用至局部纹理，在细节处提升品质，其与品牌的一体性，打造具有在地特色的形象展示空间。
The lobby's basic form is crafted from a combination and cutting of solid blocks, with the front desk featuring a semi-circular arc that captures the shape of melon seeds, seamlessly integrated. Wave panels serve as the primary material for the wall surfaces. The designer applies the brand's Monogram to local textures, enhancing quality in the details and creating a cohesive image with the brand, thus crafting a showcase space with distinctive local characteristics.
进入天井走廊，三层高的中空设计带来充足采光。背景墙则聚焦在品牌独特的核心产品包装上，提练河套平原的外轮廓，简化地形图，转译为上万个铝制包装罐定制的三层楼高巨型“品牌名片”。
The outline of the Hetao Plain is captured in a massive backdrop, with tens of thousands of aluminum packaging cans which are recyecled from their production line, forming a three-story-high feature wall.
自天井处楼梯进入夹层区，此“文化客厅”区域主要用于举办品牌各种休闲文娱活动，明黄色家具搭配品牌Monogram延展的墙面背景，立品为此处打造了通透、灵活的闲时空间。
The "Cultural Living Room" area is primarily designed for hosting a variety of leisure and cultural events for their stafff. With bright yellow furniture complemented by a wall background that extends the brand's Monogram, the design team has created a transparent and flexible space for staff leisure activities.
灵动空间
满足不同需求模式
二层作为多功能的空间布局，主要划分为休闲区、办公区、会议室以及具有当地人文特色的接待区域。
The second floor is laid out as a multifunctional space, primarily divided into leisure areas, office spaces, meeting rooms, and a reception area that showcases the local cultural characteristics.
办公区以不同用途进行场所划分，多样形式的工位布局，配置相应功能的中小型会议室和独立办公室。兼具隐私安全和休闲放松的电话间、观影区等，旨在为员工营造舒适友好的办公体验。相邻的休闲区以开放、柔和的手法打造，凸显温暖感，通过多样化的材质来体现空间的灵动和品质，同时满足办公环境下轻松舒适的沟通需求。
The office area is segmented for various purposes, featuring a diverse array of workstation layouts, complemented by medium and small conference rooms and private offices tailored to specific functions. Phone booths and viewing areas that ensure privacy and relaxation are also provided, all aimed at creating a comfortable and friendly working experience for employees. The adjacent leisure area is designed with an open and soft touch to accentuate a sense of warmth, using a variety of materials to reflect the space's liveliness and quality, while also meeting the need for relaxed and comfortable communication in an office setting.
经理办公室遵循“温暖、专注、精致”的设计理念，运用原木材料，组成独特的肌理设计，打造一个安静舒适的办公空间。
The manager's office adheres to a design concept of "warmth, focus, and refinement," utilizing natural wood materials to create a unique textural design, crafting a tranquil and comfortable workspace.
接待区域的设计则重点展示了巴彦淖尔独特且富有生命力的在地文化。立品利用北方特有的白杨树瘤木花纹作为包厢空间内的墙面设计，铺满的地毯点缀些许绿植，柔软触感让人仿佛置身于蒙古包内。同时提取了品牌Logo外轮廓定制为蒙古包窗花，既体现了品牌热情的待客之道，又向访客展示了内蒙草原在地文化，丰富访客对于品牌和产品的理解并进行深度交流。
The reception area's design highlights the unique and vibrant local culture of Bayannur. Leaping Creative has incorporated the distinctive patterns of northern poplar tree burls as the wall design within the private booths, while the carpet is adorned with touches of greenery, creating a soft tactile experience reminiscent of being inside a traditional Mongolian yurt. Additionally, the brand's logo silhouette is extracted to form the window patterns of the "yurt," reflecting the brand's warm hospitality and showcasing the local culture of the Inner Mongolian grasslands to visitors. This enriches their understanding of the brand and products, facilitating in-depth communication.
葵田与红土地
零售空间
品牌零售展示空间部分，立品运用其擅长的品牌体验手法，打破传统零食商店商超的印记，以三胖蛋的核心产品“大瓜子”和独特的文化风貌，打造具有三胖蛋特色的阳光葵田主题场景 。
for the next generation of the retail store, Leaping Creative applies its expertise in crafting brand experiences, pulled away from the stereotype of snack shops and supermarkets. By focusing on Sun boys’ core product, "the big melon seeds," and its unique cultural charm.
零售店门头采用特殊复合工艺，外表层为渐变黄色树脂板，底层为银色品牌VI图案，加深顾客的品牌印象。以向阳生长的葵田为灵感，一旁的透明橱窗内放置着代表品牌形象的瓜子装置。
The retail store's facade employs an outer layer of gradient yellow resin panels and an underlayer featuring the brand's silver VI patterns. Inspired by the sun-facing growth of sunflower fields, a window display on the side showcases a melon seed installation that represents the brand image.
产品按系列有序陈列，立品根据不同客群需求设置了高端礼盒区、袋装零售区、活动分享区。旨在向外界访客宣传并推广来自世界葵花之乡的品质大罐，提升品牌声望和影响力。
The products are displayed in an orderly manner by series, with distinct sections tailored to different customer needs: a premium gift box area, a retail bagged product area, and an event sharing area. This setup aims to promote and showcase the premium large-can sunflower seeds from the "World Sunflower Capital," enhancing brand reputation and influence among external visitors.
品牌核心产品的瓜子造型作为主要设计元素，贯穿内部的细节之处，如岛台、天花的造型，以及地面水磨石的定制。空间内部红洞石和黄色手工砖的面积占比明显增大，产品墙的设置让色调的对比更加强烈，让人仿佛置身于无垠的北方红土地和广阔的葵田之间，符合品牌零售店淳朴又直观的风格设想，丰富顾客对产品的理解与想象。
Products are displayed in an orderly fashion according to categories.
