Unprecedented image of a cow in a factory area astonishes at first. The viewer gets confused and curious at the same time. It attracts the eyeand encourages people to find out about the place. It acts as a commercial. It surprises in the first instance and then it explains…
The image of a cow is not accidental. Bringing a bit of farmland to an industrial area breaks the cliché of an unfriendly, rough industrial landscape. The amusingportraits, taken with fish-eye lens, introduce a new quality as well as they add a vibrant element to the existing space.
Those cute animal faces, bringing back memories of countryside holidays,should “humanize” the working area. They are optimistic and shall transfer their positive emotions to the passers- by.The pictures are encircled by a grass background in relation to the meadows of the Roermond’s countryside.
The design is a mosaic that implements different panel sizes, to advertise multiple possibilities of setouts and to expose the biggest plane size. The “blank” planes filled with grass, set among cows’ faces, indicate possibility of replacing them with the new images so the façade could constantly live and change.