The Tavakoli Saffron and Dried Fruits Factory, located in Mashhad Industrial Estate No. 5, is designed as an industrial–experience-driven complex where both production processes and visitor experience are given equal importance.
The site is organized based on a 10×10 meter modular grid, divided into four independent structural zones. This configuration enables phased construction, independent operation, and increased economic flexibility.
In response to the semi-arid climate of the region, linear courtyards are designed along the prevailing wind direction to enhance natural ventilation and improve daylight control. The building envelope, with controlled openings, reduces energy consumption and regulates light quality.
At the heart of the project, a 400-square-meter lobby serves as both a social space and the starting point of the visitor journey. The circulation route begins in the lobby, in direct connection with the retail store, café, and internal courtyard, and continues toward the processing, production, and administrative areas via a public staircase, transforming the factory into a spatial experience.
Overall, the project represents a synthesis of industrial architecture, climate-responsive design, and user experience.
