Preserving the artistic character of the original building, LAB Arquitetos transforms The Club Gabriel into a fluid, light-filled space designed to elevate the shopping experience
São Paulo, 2025 — Designed by LAB Arquitetos, The Club was born from the creative vision of Renata Merquior and Bianca Latgé, founders of The Dry Club salon, and represents the natural expansion of an entrepreneurial journey shaped by aesthetic sensibility and a desire to deepen connections. During the pandemic, the two sought ways to stay close to their clients beyond the physical space, while maintaining the same sharp eye and welcoming atmosphere that define their brand. The result was the creation of a space dedicated to curation and collaboration — where fashion, art, and lifestyle converge under an architecture that expresses this essence.
The early success of the digital model led to the opening of the first physical store in a pop-up format at Shopping Iguatemi — an experimental initiative in which LAB Arquitetos participated from the very beginning. There, a well-structured project that remained faithful to the brand’s identity played a key role in the operation’s success, ultimately serving as the foundation for consolidating the concept at The Club Gabriel, once again with LAB leading the design.
Located on Alameda Gabriel Monteiro da Silva, the new store occupies a building previously used as an art gallery, and the firm intentionally preserved this original vocation. The result is an environment that balances fluidity and contemplation, designed to support the customer journey and highlight the strength of the product.
The store is organized into three integrated sales areas, visually connected by a skylight that washes the space with natural light — a defining element of the project’s airy and transparent atmosphere. Material choices reinforce this impression: white walls, terrazzo-inspired porcelain flooring, exposed concrete structures, and brass details. Brass also appears in the Sabonas — brass art pieces created especially for the project by artist Daniela Cutait, engraved with expressive and playful phrases that embody the store’s relaxed yet elegant spirit.
The composition is complemented by custom furniture — racks, displays, and fitting rooms — all designed by LAB Arquitetos to merge aesthetics and functionality. Along the path, a lounge area offers a moment of pause and comfort, reinforcing the sense of hospitality and care for the visitor’s experience.
The Club Gabriel reflects the evolution of the partnership between LAB and its clients — a project that embodies the firm’s purpose of uniting technical efficiency and aesthetic sensibility, creating spaces that foster meaningful, lasting connections between brands and people.
