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The New Brand Space of JASON WU

The New Brand Space of JASON WU
Vincent Wu

The New Brand Space of JASON WU

The Garden of Inner Being

Since its establishment of Jason Wu in 2007, the brand has consistently engaged in a dialogue with fashion through art, SLT Design was invited to craft an entirely fresh brand space for JASON WU in China.

photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu

We translates the recurring three-dimensional flowers and distinctive contours from the brand's runway shows into flexible and potent geometric forms. Moments of blossoming thoughts are captured throughout the space, establishing a "spiritual garden" that mirrors the inner world.

photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit Vincent Wu
Vincent Wu
photo_credit SLT Design
SLT Design

Project credits

Interior Architects

Project data

Project Year
2023
Category
Showrooms
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