The Store is a university merchandise outlet that provides goods andservices to the students, alumni, and staff of DLSU. As part of the University's goal to provide education to those in need, part of the financial proceeds of The Store goes to the scholarship fund of the university. Its advocacy "Get and Give" serves as the guiding principle behind the concept of The Store. The Store aims to provide a unique communal space within where people can interact, a dynamic and interactive space where different activities can take place. It also aims to have a flexible interior and to have an interesting identity for better brand recognition.