TU，an original boutique women’s wear brand, was established in Shanghai in 2015. The brand concept of "simplicity and elegance", most clothes are made of mulberry silk, stress with the comfort of wearing and without excessive publicity, customers will find their own matching in the store.

TU is the first pop-up project of Tens Atelier, initially the client hopes that we can use the shortest design period, the fastest construction cycle and the lowest budget.

Since the shop is temporary, we try our best to use original and ready-made materials and simple structures to achieve the maximum effect. Considering that the new floor and ceiling will take a long construction cycle, so we have retained the original ceiling and floor. In terms of space division, “fabric” the most common material of clothing, is selected to shape the whole space.

▼Wassily Kandinsky <Yellow-Red-Blue> 

▼Flat color blocks translated from <Yellow-Red-Blue> 

In terms the vision of the store, in order to match the design concept of TU women’s wear SS show “Impromptu geometry, Kandinsky”, which flexibly integrates points, lines, and surfaces into clothing. In terms of the space design, we translated Kandinsky’s masterpiece <Yellow-Red-Blue>, in those seemingly chaotic paintings, extract abstract geometric symbols and rich colors and extend them to the pop-up store.

Since the fabric has the characteristics of elastic and telescopic, we put the fabric to divide the layout, form the “wall” of the fitting room, warehouse and display background, and then rotate and twist the upper edge of the fabric to form a ruled surface, what you see from different perspectives will be different forms, to enrich the space.

Project Name: TU, Qiantan Pop-up store
Location: Shanghai, China
Area: 81sqm 
Spatial Design: Tens Atelier
Design Lead：Tanen
Design Team：Thomas, Yui
Completion Time: Feb 2022 
Photography：MRC
Materials: fabric, yoga brick, glass, stainless steel, latex paint
For more information, contact: [email protected]