Hackenbroich Architekten
n/a, Germany
Project Year


Hackenbroich Architekten as Architects

uboot is a company that provides an internet platform for a youth network with blogs, galleries and videos. The company desired a stand with a lounge atmosphere adequate for the business environment with an innovative configuration representing the youth groups of social network platform in the internet. The design is based on a single volume hovering above the stand.

This volume consists of 1280 textile ribbons of dif ferent lengths suspended from the ceiling. The ends of the ribbons form a surface that creates dif ferentiated spaces with a variation of intimacies. Beside this open space created by the ribbons, the single volume itself is permeable; the ribbons are more a filter than a barrier. Besides the atmosphere of a lounge for this trade fair stand, the design provides an analogy to the Internet.

The actual “form” consist of a multitude of individual elements, each in dif ferent length, consequently they contributes in various intensities to the overall appearance, similar to the user of the web 2.0 which generate these digital networks by their individual contributions. The atmosphere of the stand is dominated by the sof tness and the movement of the textile ribbons, which are almost immaterial, just present enough to reflect the light, as intangible as the Internet itself.

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