Nescafé Origens do Brasil, a well-recognized brand in retail, presented us with a new challenge within the Brazilian market, which is already a global trend. The Nescafé Origens do Brasil experimental store is much more than a coffee shop; it combines the experiences of a café, restaurant, and bar all in one place. With coffee as the protagonist, the space offers the public a unique experience, a sensory journey to the rural countryside while they savor the flavors and aromas from all corners of Brazil.
The main concept of the project was to reconnect with the origin of coffee and bring a piece of the countryside into the city, connecting consumers with the history of the producers and the harvesting experience. The ambiance conveys the simplicity and coziness of the countryside with a touch of urban sophistication.
Hats and sieves used in the harvest are displayed alongside photographs of each producer, surrounded by vegetation, bringing the soul of the producer into the environment. Jute bags and crates that were once used to transport coffee are repurposed in the space, serving as shelves, light fixtures, and wall coverings.
