Vera Wang, a prominent wedding dress brand, has revolutionized the industry by creating a new era of personalized wedding dresses. Their pioneering designs convey love and beauty, while also showcasing the bravery and freedom of modern women. LE'PRECIOUS opened a concept store that exclusively showcased Vera Wang's bride collections.
Taking "Traces of Time" as the design inspiration of the Vera Wang boutique, love is both eternal and instant, love happens and fades away, and love leaves "traces" in the river of time. SALONE DEL SALON intended to create a sense of ritual in the "interior architectural structure" to confront the "atmosphere and emotion" of the space and envision a romantic realm with a "dramatic flair".
The love story commences amidst the chaos of time. In the deep dark tone of the store frontage, a brilliant touch of rose pink emerges at the entrance, where the white wedding dress indicates the essence of this space to the visitors. Through an arc-shaped screen, a glimpse into the inside of this space will evoke the curiosity of customers, leading them into the unknown realm.
In the delightful rose pink canvas that can trigger dopamine release in the brain, black outlines the framework, leaving white to be the exclusive shade of the wedding dress itself. The designer expressed his inspiration via the bold color of rose pink in an innovative way, making the entire showroom as vibrant as a blooming rose. The brimming vibrancy and energy in the space result in a free-spirited, avant-garde, and fashionable ambiance.
The designer drew inspiration from the Prada fall/winter 2012 menswear fashion show design by AMO to deconstruct spatial form and presenting color contrast, creating a sense of collision and romantic drama in an exaggerated manner and fully utilizing the European elements in design.
Four Doric pillars support a dome, it is a multi-functional area that integrates fitting and interaction. It becomes the visual center that gathers the focus of the audience, In this core area that incorporates the elegant combination of rose pink andblack, every customer can shine as the protagonist.
The design philosophy behind the European-style elements, which serve as a metaphor for classical romanticism, is characterized by both delicacy and rationality. The linear texture of the European-style wooden wall panel is a result of a complex manufacturing process. The intricate details and ingenuity involved in this process have been skillfully kept and showcased in the wall decoration.
The classic European floral patterns transform into traces of time, eternally lingering upon the spatial structure and wall decoration forms, light and graceful.
Multiple geometricallyframeddisplaywindowsencircledthespace, creating an illusion of an “in-between” space, blurring the boundaries between indoor and outdoors. This design captures the free-spirited and fashionable aesthetics. The vibrant colors and mirror wonderfully complement the timeless elegance of the wedding dresses.
This black and pink space is not only a bridal shop, but also a "city lounge." It is a new attempt at a cross-over exploration of commercial operations. SALONE DEL SALON combined the innovative experience of "wedding dress + afternoon tea" by placing black tables and chairs beyond the dome, to create a distinctive social consumption scene that aligns with urbanities' desire of diverse trendy lifestyles.
Team:
Design firm: SALONE DEL SALON
Chief designers: Salone, Weber Zheng, Chris Song
Construction firm: Rongmao Decoration Design
Photography: Sean
