An apparel brand yuw was originally introduced as a brand that was only available on a website of LOWRYS FARM, a Japanese apparel brand for young female as a main target. The brand believes that it takes effort to keep a good balance between being casual yet not too comfy and gentle yet dignified when choosing an outfit.

The interior design for the brand’s first shop was created to reflect such brand’s way of thinking through three keywords : “contrast”, “simplicity” and “texture”, and the types and number of materials used were carefully selected so that the beauty of each material would be emphasised even more.

The straight and curvy shapes taken from the brand’s logo design were applied to the interior elements. The beautiful tee ring of the mahogany display table and counter hopefully will represent the history and memory of the brand.

Team:
Interior Designers: GAVEL INC.
Photographer: Kozo Takayama