The Zero40 Brewing Company graced the residents of Hyderabad with the likes something unique and never seen before. This goes out to all the beer lovers, the beginning of an entirely new type of hangout space. A microbrewery. It is a twist to the now common eatery typologies of cafes, restaurants and bars. The idea of a brewery to many of us is an immediate transition to a space away from the city stresses and into the laidback nature of the outskirts of cities wherein there exist farms that span large pockets of land, the air is fresh, all the food is organic, life is peaceful. This is exactly the type of vibe that the clients desired from this project. The brief read, “a relaxed, chilled out space where people will come and unwind over long hours in an atmosphere that’s not intimidating. Any which way that keeps you comfortable and you should always feel at home”. A place that helps one connect to the much-needed leisure times of life.
The exterior façade itself has been designed in a playful manner with adequate play of light and dark, volumes and voids. The small cuboidal cutouts on the metallic grey exterior façade make for an inviting aura of the place, a feeling of ease for people with burdens of city life. The microbrewery premises flaunts a 17,000 sq ft area overall. The month of December 2016 marks the completion of the project with the swift initiation being in the month of September, same year. The style followed was Industrial however the manner of design has been more on the joyous, easy-going side.
The complete Design Team behind the successful project included: Architecture & Interiors: Urban Zen, Utility Engineering: D. A. Rao & Associates, Lighting: Uber Projects, Decorative lights from Tudo & Co in Australia, Flooring: Green Heart Floors New Delhi, Mosaics: Bisaza, Essentially concrete floors from Pandomo Germany (Green heart floors), Furniture from Autumn Leaf Hyderabad were all the experts of their respective fields who came together to make the Zero40 microbrewery a place where people want to keep coming back. The entrance to the area is designed in a minimalistic elegant fashion which looks like something right out of a lifestyle magazine, in perspective. The entrance foyer and beer garden areas are on the ground floor. While the first-floor houses both the indoor and outdoor areas which remain a crucial part of the brewery, the second floor has well planned coworking spaces leading up to an open terrace.
The Urban Zen Studio dealt with the Architecture and Interiors of the project by using a neutral palette to begin with, then keeping the key differentiators constant, using concrete floors, exposed ceilings and a splash of mosaic depicting the elements that make a draught beer. Concrete floors, rough cut timber, exposed brick and decorative lights are characteristic of indoor decor. These together form a place with the warmth and coziness of a home, without seeming too shabby or overly ostentatious. The services have been planned in an exposed manner for prompt maintenance. To ensure that there are no breaks in the overall look and feel of the space, even the counter and table tops have finishes or textures matching the room’s interiors. The tabletop and counter finishes vary from Metallic Lustre to Varnished wooden finishes which also seep into the seating furniture as well. The flooring has colorful mosaic graphic visuals on critical points with patterns of vines sprawling across the floor in a subtle artistic fashion. In spaces of such floor décor, there are Quirky bar stools in bright color combinations with Brewing Barrels support tabletops to complete the picture. Light mesh partitions also feature in these spaces to make them more appealing.The top floor has wall paintings depicting brewery art to keep visitors engaged and letting those curious a peek in the process draught beer brewing.
Spatial transitions of open to semi open are designed seamlessly in relation to one another. An intelligent way Urban Zen has implemented for this is the use of greens. The greens seem to leading both the way in and the way out and around the whole place. Elegant interior flower pots and racks transit into becoming planted pots suspended in the atrium and double height spaces which then snake around the bounds of the exterior spaces. Another notable feature is the suspended pendant lighting which continues to the outside spaces to complete the vibe of the whole place and tie it in. While for the Outdoors granite chips were used to fill out the open spaces, the theme has a Rustic vibe of a vineyard with grapevines dangling along structures as far as the eye can see.
One of the interesting things is also how the design of the exterior façade reflects in the interiors as well. The small voids of the exterior act as a pattern for the interior walls integrating the experience of the space both inside and outside, making it feel more honest and lively.
All their work has an international influence resulting from their own experiences and international travels. The indoor and outdoor follow a beer garden theme – was a complete first for Hyderabad. The place is doing extremely well and has a devoted number of customers who are always coming back for more.