The real estate of this important building trade (24 branches) is completely different in dimensions, styles, colors and finishes. This lack of homogeneity generates a loss of identity and territorial recognition. The project aims to define a standard that can solve the problem, without changing the characteristics of existing buildings. The project is enriched with a graphic restitution that catches the eye redefining the perception of volumes. The logo, the color and the graphics are composed according to the need, without precise rules other than those dictated by the pre-existing and the points of view to be privileged.