TFD Shenzhen Flagship Store

Zhe ZENG

• Arquitetos

MANUFATURED NATURE

Artificial nature is the product of human’s efforts of remaking nature with technologies. Unlike artificial nature, natural nature exists before the advent of human beings. As artificial nature comes into being, human beings become distinctive components in nature. In this sense, artificial nature and human beings are mutually constructive. In other words, artificial nature and human beings share the same history.

——《Artificial nature philosophy from the meta-philosophical perspective 》

OPEN A FASHION DOOR

The Fashion Door is a well-known independent designer multi-brand store. It honors original design, independent characters and fine tastes, and explores avant-garde original designer brands worldwide.

The Fashion Door collects over 300 domestic and foreign original designer brands, including Y‘s, Comme Moi, SANKUANZ, Angel Chen, Maison Margiela, ronounce, Evening and Hyssop. It integrates diverse cultural and artistic resources and makes everyone the designer of life.

FASHION ENVIRONMENT

Artificial Nature imitates mountains, forests, valleys and plants across seasons, and embeds smaller stores within the store, which echoes the ecosystem of the fashion trade. The whole process connects business formats, functions and forms. The Ecosystem themed store design highlights the concept of nature, fashionable space layout, and form languages of plants.

FOREST VALLEY

Every creator is an island and a growing tree. The Fashion Door is like an artificial forest that allows creative souls to grow freely and connects all islands.

This 500sqm store is divided into “island” and “bark house” installations, each covering an area of dozens of square meters. The 1-2 sqm island shelves and hangers could also be the display window of an independent designer. Connected together, they form the whole picture of the store. The space installations are built into the forms of grass, trees, islands, mountains and stones with varying distances between each other. The moving lines flow across the space like streams. The visitors feel like they are in the nature of mountains, forests and valleys.

TENSES OF NATURE

The forest installations on the site represent the changes in season, providing a carrier for the creative ideas of every designer.

The hyperbolic aluminum plates are shaped into forests. The moss, fern, shrubs and deadwood in different seasons present a picture of artificial nature.

BARK HOUSE – STORES IN STORE

The treehouses are dedicated to designers with a large amount of work. The treehouses are inspired by the shanties built with bark in the coastal areas in south China. Lacking industrial construction materials in the past, locals combined the sequoia bark and the felt to build shanties near the sea. These buildings are not only an extension of the natural ecosystem but a symbol of free growth. Under the theme of the ecosystem, they represent a wise lifestyle.

Therefore, the processed reed was put into the metal frames. The solar panels further create a virtual-real effect. With round corners, the treehouses create several independent spaces while rising as the space outside the valley.

DETAILS & MATERIALS

Plants, hyperbolic aluminum plates, reed and metal structures all embody the core concept of artificial nature. Delicate metal surface structures make it possible to build tree houses, which could be placed outdoors. There are natural elements like original wood in the local areas of metal display stands and hangers, striking a balance between artificial nature and natural nature.