Brand architecture

A small café in a prime location in Hannover — around 35 m² that had to be designed with precision. From concept through construction drawings to on-site coordination, the entire project was managed from a single point of contact — and coordinated remotely. Matthias Knab Matthias Knab Within a compact footprint, clearly defined zones were created: a generous counter as the heart of the café, the functional coffee preparation area behind it, a two-person table and standing tables with bar stools for guests inside, and an inviting outdoor area. The design concept combines the functional demands of a hospitality setting with an atmosphere that encourages guests to linger — every square metre cons... More

Taking humor seriously. This is how Nume, a production agency focused on the world of comedians, conducts its shows, and it was also the starting point for conceiving its new headquarters. The brand already carried a consolidated universe, with a synthetic visual language, a strong blue identity, and clear positioning. The challenge was to transpose this identity into the physical space, a compact 55 m² room that needed to simultaneously welcome and inspire creation. Eduardo Macarios Eduardo Macarios The project is rooted in contrast, an element as present in humor as it is in architecture. Starting from the existing structure, the ribbed concrete slab, exposed after demolition, was preserved as a gesture of authenticity an... More

Design Statement The Cobolux Centre project provides the centre of operations for the Luxembourgish Butchery Cooperative Cobolux. The project provides 3 floors of quality private and communal office space and 360 degrees of uninterrupted views of its surroundings. As such the office spaces benefit from direct day light throughout the working hours of the day to ensure high quality working conditions for its occupants. The horizontal accent of the project’s form completes the existing urban grain, adapting existing architectural forms with gentle and sensitive moves to provide a thoroughly modern but auspiciously organized project. Idea Our primarily objective is to design a building in harmony with its surroundings and neighbourhoo... More

DL1961 is a gut renovation and full design project for the global premium denim company DL1961’s new showroom and office headquarters, located in a building that previously operated as an industrial printing press. John Muggenborg Photography John Muggenborg Photography John Muggenborg Photography Considering analysis of DL1961’s design process and office structure, Studio MBM/Maurizio Bianchi Mattioli organized the various functions of the space around a central showroom. Taking advantage of the existing column grid, the showroom acts as a core object at the center with the meeting rooms and offices carved from its perimeter. The geometry of the space is dictated by these carved spaces and emphasized by material... More

Our work for Kaufman, one of the leading importers and distributors in the fields of health, comfort, design and lifestyle in Israel, was full of creativity. Kaufman Group is steadily expanding in all directions, from the web to brick and mortar. The newly created logistical center for the Kaufman space needed to depict this growth, as well as house and showcase all of its brands. It needed to embody a logistical center, but it also needed character and design.   Uzi Porat Uzi Porat The inspiration for this design utilized the personality of all of Kaufman's brands, this includes the classic Italian design (Natuzzi), the comfort and ergonomics (Dr. Gav), the young vibe (Marley), and others. Through the diversity of the desig... More

Pearl River Mart started almost fifty years ago, when the relationships between the US and China, were non-existent, it was since the beginning a symbol of friendship between the two countries, an attitude which, during the years, evolved into a beloved neighborhood Institution. TRA studio TRA studio has worked with PRM since 2001, when we were approached to design a vast 20,000 square feet space in SoHo, followed in 2008 by the 10,000 square feet Pearl Home, to house the vast Emporium that constitutes the Pearl River Mart’s diversified merchandise, encompassing over 15,000 products, ranging from inexpensive home goods to the most curious and expensive. The SoHo store already incorporated some of the support spaces that are now... More