Our work for Kaufman, one of the leading importers and distributors in the fields of health, comfort, design and lifestyle in Israel, was full of creativity. Kaufman Group is steadily expanding in all directions, from the web to brick and mortar. The newly created logistical center for the Kaufman space needed to depict this growth, as well as house and showcase all of its brands. It needed to embody a logistical center, but it also needed character and design.
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The inspiration for this design utilized the personality of all of Kaufman's brands, this includes the classic Italian design (Natuzzi), the comfort and ergonomics (Dr. Gav), the young vibe (Marley), and others. Through the diversity of the designs and the adhesion to Kaufman's brands, this space brings life and joy to each who enters.
The Kaufman Group Headquarters, designed by Studio Samuelov, redefines the corporate workplace as an immersive brand environment where logistics, lifestyle, and design culture intersect. Developed for one of Israel’s leading importers and distributors of wellness, comfort, and lifestyle brands, the project transforms a conventional office and operational facility into a spatial narrative that expresses the diversity and personality of the company’s portfolio.
Uzi Porat
Rather than applying a single corporate language, the design unfolds as a sequence of brand-driven zones, each reflecting the character of key labels represented by Kaufman Group. Meeting rooms, corridors, and shared spaces act as experiential chapters, using color, graphics, and material expression to translate brand identity into architecture. Circulation areas double as curated display galleries, where products are integrated into the built environment, blurring the boundary between workplace and showroom.
Uzi Porat
Studio Samuelov introduces warmth and human scale into an otherwise industrial context through bold visual interventions, custom graphic applications, and playful detailing. The concept of home and wellness — central to the client’s product universe — is embedded in the atmosphere of collaborative and informal areas, creating a work environment that is both operationally efficient and emotionally engaging. The result is a headquarters that functions as a daily workspace, a brand platform, and an experiential journey for employees and visitors alike.
Founded in 1959 by Pasquale Natuzzi, Natuzzi is one of the world’s leading players in the production and distribution of design and luxury furniture. With a global retail network of 678 mono-brand stores and 456 galleries (as of 31.12.2023), Natuzzi distributes its collections worldwide. Natuzzi products are the embodiment of Italian design and craftmanship, expressing the “Made in Italy” tradition at its best. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 13, 1993.
SALES NETWORK
The Natuzzi Group exports to more than 120 countries in 5 continents. Its customer services and entire sales network are managed by the following business units: Italy (Santeramo in Colle, Bari) – USA (High Point, North Carolina) – Switzerland (Zurich) - Spain (Madrid) – United Kingdom (London, England) – Japan (Tokyo) – Singapore (Singapore) – Russia (Moscow) – Brazil (Salvador, Bahia) – China (Shanghai).
DESIGN
The Natuzzi Group is one of the largest investors in research and development in the furniture industry. Its R&D team focusses on the development of new high-tech structural materials, innovative foams and fibres, and ergonomic automated mechanisms to ensure consumer wellness and harmony. Its products are designed in the Company’s Style Centre as well as by internationally acclaimed designers that work with the Group.
PRODUCTION
Natuzzi represents a unique production reality with its supply chain covering the entire process, from scouting trends to sourcing materials, from manufacturing to customer delivery services, and a large assistance and support network. Production takes place in the Italian hub and in the Natuzzi factories in China, Brazil and Romania. Manufacturing draws upon technological innovation whereby industrial methods are optimized according to the strictest quality parameters. Thanks to 65 years of experience in the business, expert craftsmen create the company’s products using cutting edge technologies.
SERVICES
Customers are at the very centre of Natuzzi’s activity, a company that listens to them and seeks their satisfaction. Natuzzi’s consulting services, store designs, advanced order management systems, in-store communication, dedicated partner support, home delivery services, local currency invoicing, pre and after sales assistance for final customers are all part of its customer orientation. Maximum customer satisfaction is ensured through a meaningful shopping experience, excellent and innovative products and services tailored to meet expectations.
CERTIFICATIONS
Committed to social responsibility and environmental sustainability since its inception, Natuzzi S.p.A. is ISO 9001 and 14001 certified (Quality and Environment), ISO 45001 certified (Safety in the Workplace) and FSC® Chain of Custody, CoC (FSC-C131540).
