‬ #Flagshipstore

Eslite Spectrum, one of Taiwan's leading cultural and lifestyle brands, was invited to open its largest store in Asia at Yulon City in Xindian - a major mixed-use redevelopment transforming a former industrial site into a new urban center. The interior sits within an existing retail shell, and the design's task was to give that space clarity of movement and an identity worthy of Eslite's cultural role. The design turns circulation itself into the store's defining experience. A central arcade and branching corridors form a modern pilgrimage path, guiding visitors through the space with clarity and intention. These routes converge at a central atrium - a cathedral-inspired void rising four floors, where the Eslite Bookstore, the brand's spir... More

 Leaping Creative has reimagined WANTSUIT’s Shanghai flagship as “Mr. W’s Living Room,” a space channeling Sprezzatura—the Italian art of studied nonchalance. The neoclassical facade remains largely untouched, accented only by the brand’s signature sunflower-yellow awnings yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio   yuuuunstudio Inside, the store unfolds from a stone-and-timber courtyard—anchored by a recycled-fabric floral centerpiece—into an intimate second-floor parlor.  yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuunstudio yuuuun... More

A concept store for bike enthusiasts of the high-performance bicycle brand Standert. In the Kreuzberg part of Friedrichstraße, between Jewish Museum and new TAZ building, a central part of Berlin is undergoing urban change. One of the most interesting concepts in this area is the atelier building Frizz23, a new project by Deadline Architects that unites artists, creative industries and education in one place. Hidden Fortress has designed a flagship store for Standert Bicycles on the ground floor of the central building in section B. Hidden Fortress The aims of the spatial design concept were tuning in with the existing building, creating different functional zones, putting a special focus on the bikes and taking into account th... More

Heritage Reborn On Shamian Island—a historic enclave of European elegance along the Pearl River—century-old architecture stands as a silent witness to the ebb and flow of time. Within this context, Leaping Creative has unveiled the latest HEYTEA DP (Day Dreamer Project) store. heytea  Occupying a Neoclassical landmark from the early 20th century—formerly a branch of the Standard Chartered Bank and a National Key Cultural Relics Protection Unit since 1996—the project presents a unique design inquiry: how to honor the building’s historic gravitas while subtly injecting local vernacular inspiration and the brand’s modern tactile identity. heytea A Summer Retreat in Bamboo Shadows In contra... More

Founded in 1997, STAPLE has been rooted in New York’s street culture. Inspired by the pigeon—a symbol of resilience, adaptability, and grit— the brand has forged a distinctive streetwear aesthetic that defined by creativity, attitude, and collaboration. Its relentless pursuit of reinvention continues to influence global streetwear, bridging fashion, community, and cultural dialogue. Wen Studio Wen Studio Wen Studio Located on Shanghai’s Huaihai Middle Road, the brand’s first store outside New York extends this legacy through a design that echoes its core ethos. The space personifies the iconic pigeon as a “city observer,” guiding visitors through an immersive journey that links the a... More

Led by Marina Martín and Alberto Eltini, El Departamento has designed the streetwear brand's new flagship at Alte Schönhauser Straße 28. The space is conceived as an aesthetic manifesto that engages in a dialogue with the complex cultural identity of the German capital, adapting Nude Project's provocative essence to the local context without losing its core identity. By eschewing normative minimalism, the interior architecture articulates a powerful visual universe where decadent opulence, daring materiality, and community experience converge. Miguel Fernández-Galiano   Miguel Fernández-Galiano   Miguel Fernández-Galiano Pleasure as infrastructure  To conceptualize the... More

HOFF continues to expand its global retail footprint with the opening of a new flagship store in Amsterdam, featuring a distinct interior design narrative by the creative studio El Departamento. Following recent openings in Madrid and London, this new location evolves the brand’s retail model—one that champions craftsmanship, immersive brand experience, and the genius loci as core constructive elements. Flare Department Concept: the intervened envelope  The project is rooted in a lucid concept: treating the store as a blank canvas. A neutral, mineral architectural envelope acts as the support for a series of sculptural, chromatic, and functional gestures that organize the volume and guide the circulation flow. This d... More

Architecture and interior design practice El Departamento, led by Alberto Eltini and Marina Martín, has unveiled the design of HOFF’s new flagship store in London—a milestone in the sneaker brand’s international expansion. Located in a strategic commercial hub, the project represents a mature evolution of the brand’s retail concept. Moving beyond a standardized replica, the design offers a site-specific adaptation that engages directly with the cultural and urban identity of the British capital. Alex Upton While the Velázquez store in Madrid reinterpreted the concept of a stately boulevard, the London project explores a different narrative: the tension and balance between opposites. The architectu... More

Architecture and interior design studio El Departamento, under the leadership of Alberto Eltini and Marina Martín, has unveiled the design for Nude Project's new Amsterdam flagship—a 250+ sqm space where streetwear, art, and critical thinking coexist within a narrative inspired by Stanley Kubrick's filmography. More than just a retail space, the store reflects both the brand's cultural ethos and offers commentary on Amsterdam's complex identity, particularly the tension between individual freedom and social control. Miguel Fernández-Galiano Miguel Fernández-Galiano A Kubrickian take on Amsterdam Located in a striking corner building in central Amsterdam, Nude Project’s new flagship is conceived a... More

A mansion open to the community El Departamento’s vision for the new Nude Project flagship store in Madrid channels the hedonistic, laid-back atmosphere of iconic Hollywood mansions, transforming the space into a true gathering place for the brand’s community. Spanning 195 square meters with nearly four meters of ceiling height, the store blends timeless sophistication with a bold, urban edge to offer an immersive experience that encapsulates the brand’s DNA. Positioned in a prime location at 28 Fuencarral Street, this “open house” is a space where creativity knows no bounds. Miguel Fernández-Galiano Miguel Fernández-Galiano More an just a retail store, the Nude Project flagship is a s... More

El Departamento, led by Marina Martín and Alberto Eltini, has designed HOFF’s new flagship store at Velázquez 37 in Madrid. The project begins with a historical and urban reading: laid out during the city’s Ensanche expansion, the avenue was imagined as a tree-lined promenade dotted with cafés, kiosks and gardens that embodied the capital’s cosmopolitan aspirations. This reference becomes the conceptual anchor for an interior architecture that updates the boulevard’s civic elegance, translating it into an open, modular and flexible spatial system. Javier Bravo Javier Bravo The project is organized as a sequence of distinct atmospheres, each responding to different levels of activity an... More

Bershka is opening two new retail spaces at Lisbon’s Vasco da Gama Shopping Center, both conceived under the “Module-Model” concept—an architectural system built around an adaptable display module that enables dynamic, coherent, and easily reconfigurable environments. Bershka   Bershka The project introduces two complementary stores.The main 310 m² space brings together the Bershka Woman and Bershka Man collections in an interior that blends warm materials with refined finishes to convey a contemporary, cool, and subtly preppy aesthetic. Opposite it, a second 100 m² store explores a more urban and youthful approach aimed at a teen girl with a street-inspired attitude, featuring a fresher, m... More

The new boutique optics store designed by El Departamento for the brand PJ. Lobster stands tall in the heart of Madrid, specifically at one of its major urban arteries: 2 Fernando VI Street. A meeting point between the sophistication of the Salamanca neighborhood and the vibrancy of Malasaña. The place where the most authentic and avant-garde side of the capital converges. The imprint of this enclave, transformed into a hub of contemporary and cultural activity for the urban fabric, has inspired the creative team at El Departamento, led by Alberto Eltini and Marina Arnal, to create the architecture and interior design of PJ. Lobster's new space. Miguel Fernández-Galiano Miguel Fernández-Galiano With the openi... More

Located in one of Milan's main commercial arteries, El Departamento has crafted Nude Project's first flagship store at Porta Ticinese 64, a historic gateway transformed into a contemporary meeting point. This store represents a significant international expansion for both the studio and the fashion brand, following their successful collaborations on physical retail locations in Spain and the design of Nude Project's headquarters in Barcelona.   Miguel Fernández-Galiano Miguel Fernández-Galiano The conceptualization of the space addresses the challenge of enhancing the brand's reputation while concurrently realizing an architectural project befitting Milan, the global fashion capital. The result is the concept... More