Shopdesign

After Vienna, Salzburg and Dornbirn, the new location in the oldtown of Linz is already the fourth Saint Charles store to open in cooperation with BÜRO KLK. The design follows the specially developed and proven store concept, individually adapted to the special character of the location. On approximately 45 m2, the experience of natural products is also the top priority here.  David Schreyer David Schreyer Founded by Alexander Ehrmann, 6th generation pharmacist, Saint Charles' philosophy is deeply rooted in traditional European medicine. The pared-down store design focuses on the enduring value of the products: natural materials such as whitewashed wooden steles and sleek black steel shelving do justice to the brand's h... More

As part of Garen Jewellery's overall branding refresh, Pitch Architecture + Design was engaged to reimagine the slowly aging interior.The brief from the client was to retain the general layout of the original floor plate while refreshing the interior to represent the updated brand identity. Pitch has proposed to declutter the interior by removing some of the under utilised elements and replacing the contrasting colour palette with soft and inviting material. Chris Murray As a result, soft pink linen curtain was proposed to become the backdrop of the space to soften the overall store atmosphere where the jewellery shine bright in the foreground. Travertine stone tiles and soft full wool carpet replaced the dark black display units and... More

The jewellery itself emanates opulence, so it was necessary to temper it and at the same time to keep the feeling of nobility. As we had rather limited space, we aimed to make it as functional as possible. The first step in the efficient design was to anticipate the flux of visitors so as to ensure efficient zoning. We placed the basic showcase in the centre of the premise and provided exhibition stands on the perimeter to ensure the visibility of the jewellery items. Caption Caption The entire interior was built around the concept of a jewellery bar, a central island that is a combination of a bar and jewellery salon, executed according to the principle of a bar counter imitating the jewellery showcase. The central element was c... More

Microtel is an effort to create a flexible build that allows the user to present their different reading from the space. The spatial organization of the  project is based on the dual "visible" and "hidden" and the definition of different uses of the space in this dual is looking for an economic solution to reduce expenses and speed up the process of implementation. At the same time, the project tries to minimize its borders with the city (only one glass facade) and inform it’s user free of uproars, advertise and turbulence the urban walls. The project has a quiet presence on the urban wall and presents itself to the city only with a brief sign that extends from the roof to cover the installation parts. In this duality, the stor... More

The first Mercedes me Store opens in Milan Mercedes me is the new gateway into the Star’s world In Milan, in the prestigious Galleria Vittorio Emanuele II in the heart of the city, there is the first Italian Mercedes me Store, the new meeting point where you can experience a unique and innovative first-hand encounter with the Mercedes brand and thus enter through the gateway into the future of integrated and intelligent mobility. A space where the real and virtual world, emotion and technology, blend together, where the customer places themselves at the centre of Mercedes’ universe to discover the new concept of modern luxury. The opening of the Mercedes me Store is one element of the marketing and sales strategy “Mercedes-Benz 2020 – Bes... More