As part of Garen Jewellery's overall branding refresh, Pitch Architecture + Design was engaged to reimagine the slowly aging interior.The brief from the client was to retain the general layout of the original floor plate while refreshing the interior to represent the updated brand identity. Pitch has proposed to declutter the interior by removing some of the under utilised elements and replacing the contrasting colour palette with soft and inviting material.

As a result, soft pink linen curtain was proposed to become the backdrop of the space to soften the overall store atmosphere where the jewellery shine bright in the foreground. Travertine stone tiles and soft full wool carpet replaced the dark black display units and flooring.The original diamond shaped wall and ceiling were smoothly integrated into the new design language.

What was the brief?

The brief from the client was to retain the general layout of the original floor plate while refresh the interior to represent the updated brand identity.

What were the key challenges?

The key challenge of the project was to blend the new concept into the original floor layout.

What were the solutions?

The solution to overcome the challenge was not to fight against the layout but to apply complimenting elements to work with the existing conditions.

Team:

Designer: Pitch Architecture + Design

Photographer: Chris Murray