The first Mercedes me Store opens in Milan Mercedes me is the new gateway into the Star’s world In Milan, in the prestigious Galleria Vittorio Emanuele II in the heart of the city, there is the first Italian Mercedes me Store, the new meeting point where you can experience a unique and innovative first-hand encounter with the Mercedes brand and thus enter through the gateway into the future of integrated and intelligent mobility. A space where the real and virtual world, emotion and technology, blend together, where the customer places themselves at the centre of Mercedes’ universe to discover the new concept of modern luxury. The opening of the Mercedes me Store is one element of the marketing and sales strategy “Mercedes-Benz 2020 – Best Customer Experience”.
A few months after the inauguration of the first Store in Hamburg in 2014, and a few days from the start of the EXPO that will host millions of tourists, Mercedes-Benz opens the Mercedes me Store, a new gateway into the company’s world, in Galleria Vittorio Emanuele II in Milan. The Daimler Group has always actively researched products and innovative business models to fulfil, and often anticipate, the needs of its customers. Today, Mercedes-Benz’s modern luxury includes the development of intelligent technologies that can make cars safer, more eco-friendly and better connected. Therefore, Mercedes-Benz re-interprets its presence in the heart of Milan with the first Mercedes me Store, a new showcase that offers exciting ways to experience the mobility of the future. The new meeting point for fans of the brand allows you to discover Mercedes-Benz’s world and preview the Stuttgart-based brand’s new products in an exciting and interactive way.
“Best Customer Experience” as a broad-based marketing & sales strategy
The opening of the Mercedes me Store as an city center format is one element of the marketing and sales strategy “Mercedes-Benz 2020 – Best Customer Experience”.With this strategy Mercedes-Benz is reconfiguring its sales organisation to bring it into line with customers' changing preferences. Furthermore, the strategy is aimed at making the brand even more appealing to new, modern target groups while retaining the loyalty of existing customers. It consolidates numerous new instruments in marketing, sales and after-sales under a central maxim: offering customers a consistent and more individualized premium-brand experience. The campaign includes also digital elements as well as online activities that reach customers directly and more effectively in their own environment. Furthermore, the Stuttgart-based luxury car manufacturer is increasingly using city centre formats to get in direct contact with existing and potential customers.The Best Customer Experience by Mercedes-Benz will also be in the Mercedes me Store: an innovative space in the heart of Milan that was created to interpret and to better meet the present and future mobility needs of Mercedes-Benz’s customers who become the real protagonists of exciting and tailored experiences.
Mercedes-Benz’s strategy, which involves the real, virtual and innovative participation of fans and customers, now find its highest expression in Mercedes me, a brand new service that combines elements of the Best Customer Experience. In fact, Mercedes me unites all current and future services and makes them more accessible, through a simple and intuitive interface on a digital online platform www.mercedes.me. Mercedes me is made up of five distinct interest areas – ‘move me’, ‘connect me’, ‘assist me’, ‘finance me’ and ‘inspire me’ - focused on purchasing vehicles, financing, service and Daimler’s mobility services. Mercedes me perfectly integrates all aspects of the assistance and mobility sectors, thus becoming the new standard for personalised assistance for customers.
Mercedes me: Five Pillars for a Single Brand
“Mercedes move me” offers intelligent mobility solutions, regardless of whether to not the customer has their own car. There are many innovative solutions such as, for example, car2go that aim to offer a wide range of services for individual mobility. Furthermore, strategic partnerships guarantee the customer a wider selection of to choose from. Just consider, for example, the smartphone-based mytaxi program and Mercedes-Benz Rent premium cars short-term rental service.
Thanks to “Mercedes connect me” the era of the Internet of Things joins Mercedes and allows customers to stay connected to the vehicle anywhere and at any time. The main services include: accident or breakdown assistance; maintenance management; the Mercedes-Benz emergency call system; and the remote diagnosis function. Through the Remote Online, the customer knows exactly where they parked, if they locked the doors and how much fuel is left in the tank. Also thanks to the Remote Online, you can remotely heat and cool the interior of electric or hybrid cars. The Mercedes-Benz App also makes individual mobility more practical and efficient.
The free “Mercedes assist me” service provides personalised assistance and sends you dedicated after-sales offers. In addition, by contacting Customer Services online, you can book appointments in the garage and access the online car service records.
“Mercedes finance me” provides quick access to Daimler Financial Services: from flexible financing proposals whose down payment and number of instalments can be personalised, to the ideal insurance solution for each vehicle and customer and customised leasing.
“Mercedes inspire me” gives you an overview of Mercedes-Benz’s research and development department. By becoming part of a community, through insights on technology and mobility, the customer can follow all the stages of the creation of an idea, from its development to the final product. It also offers the opportunity to talk to experts in various sectors and be involved in the development of new services and technologies that are already in their initial stages, allowing customers to contribute with their own ideas and suggestions.
