ETRURIA design

Our History Antica Fornace is at the origin of ETRURIA design. It is not only the former name of our company, but a concept of the product and production that blends inextricably with craftsmanship, skill, and the most classic ceramic tradition. This is a concept that we have not forgotten, and over the years it has made us aware of owning two of the key variables of design: shape and colour. A new vision of the company and the product that is in keeping with a logic of image and design expertise, at once global and individualistic. The image of an interior project itself becomes “product”, simple and essential, highlighting the pieces in their physicality. Working on this idea over the years, we have expanded the product range to meet the most modern design project needs, offering a wide variety of accessories. This was the origin of ETRURIA design, where the term “design” is intended to represent its intrinsic concept of unique and functional beauty, but also a vision of the world and work that develops through the wider and freer use of shapes, colours and surfaces combined into a large and holistic project. The Matter So it’s not only a classic element, then. The strong character of the diamond tile has allowed ETRURIA design to bring the ceramic element into the future, with increasingly decorative collections in an original expression of “Made in Italy” design that can create added value when covering surfaces, and update the décor in a totally creative and personalized experience. ETRURIA design now offers a very rich and versatile range of three-dimensional wall coverings in a variety of colours, shapes and graphic lines, developed through two distinct decorative concepts: the stricter, more refined Victoria collection, and the Art Déco collection, centred on a reappraisal of the decorative retro style. To complete your design requirements, ETRURIA design has developed HEX, a collection that builds on the experience of cement floor tiles, deconstructing and re-contextualising them in the present day. A floor is no longer merely a space to cross, but a space to furnish that can unite the creativity of design to the exceptional quality of a material such as through-body porcelain stoneware. Over the years ETRURIA design has restored lustre to these surfaces, symbols of the twentieth century, by transferring its décor abilities to contemporary interior design. An emotional and material journey that culminated in the development of bathroom furniture lines designed to integrate perfectly with ETRURIA design’s flooring and wall coverings. Presented for the first time at Cersaie 2012, the ETRURIA design bathroom concept soon became a major collection of Made in Italy furniture and furnishings that elegantly combines classic beauty and design. High Design Value “A dream called Diamond Faceting” ETRURIA design began with a dream. The dream of giving new form and new life to the romance and creativity of the early 1900s that were the genesis of design as we know it today. A dream that begins where everything was finished, bringing an icon of interior design of that time back into the light, in the time of rapid industrialization of production and mass architecture. A dream called diamond faceting. A star of the most important places and projects of the fast-paced twentieth century thanks to its three-dimensionality, the games of light and shadow, the regular geometry and freedom of composition, this small 15 cm element has never been just a covering, but a real design object that can create new trends. Even today, and in new forms. The rebirth of the diamond-faceted tile was only the first step. Starting from the standard modern floor and wall coverings, rediscovering romanticism and retro trends, breaking down the concept of two-dimensional surfaces to open up new horizons of space, overcoming the common logic of furniture to give free rein to creativity. These are the current and future paths for ETRURIA design. Because the dream continues.