The company was satisfied with the financial year of 2012. “We have achieved our ambitious turnover objectives in the individual product sectors and in some cases considerably exceeded them”, commented Michael Hellmund, chairperson of Keramag AG, about the business development. “As well as the extremely successful repositioning in the premiere segment with ‘Keramag Design’, the introduction of ‘Rimfree’ WCs created quite a splash. The rimfree ‘iCon’ WC was awarded with the ‘Plus X Award’ shortly after its market launch.” The new “it!” series also has a “Rimfree” variation. Due to great demand, the company recently began an extensive “Rimfree” market offensive.